Develop a video strategy to improve your company's sales funnel.
Every video has a purpose. Whether your goal is small or complex, we can evaluate your business pain points and create a strategy to maximize your marketing potential. All of our full video productions begin in the video strategy phase in order to keep the budget, artistic direction and delivery date on target. We provide a focused video strategy for your marketing, content and campaigns.
Video Strategy Services
Our Process
Your Audience
We identify and track your clients by creating client personas. We categorize your different types of clients to target your ideal customer. Videos will be targeted based on a type of persona to attract as many viewers as possible. We will research keywords that work the best for search-ability within each persona.
Search Engines
Google is the number one search engine. We monitor your success with Google My Business. We connect your Google My Business, Google Analytics and YouTube Analytics with Google Search Console. Through this, we can fully track your audiences click through path and viewership.
Your Website
Videos will be strategically placed on the front page, product pages, resource pages and blog. This will push visitors to sections of your website not being seen. Your website will become a powerful sales funnel with video and user experience.
Social Media
Your social media sites will be used to create attraction, pushing new viewers to your website or call-to-action. All social media videos will have call-to-actions directing back to your website, product page or additional videos with more information. Each social media site will have its own strategy and specific types of videos to promote content.
Video Hubs
Youtube is the 2nd most popular search engine. Videos on your website should be embedded from Youtube. This will optimize your visibility on the internet. Videos on YouTube will be posted on your social media sties with specific call-to-actions for tracking. This will result in new visitors to your website.
Review Analytics
Throughout the whole process, we measure with analytics the impact on your Google search ranking and website traffic. We adjust content, keywords, placement, and strategy to increase traffic and engagement. Analytic results are where we can actually see our success in video content, marketing, and campaigns.
What is a Video Strategy?
A video strategy is a systematic plan to use video to drive business goals. We analyze company pain points and create a customized video plan for your budget, message and deployment. This strategy is important for measuring the success of your videos. It will guide your video development to ensure it builds brand loyalty, corporate responsibility, product awareness, customer engagement and return on Investment.