Video Marketing Strategy

Align your marketing goals with your video for the greatest ROI.

There are millions of ways to advertise your video, but how many have been directly successful to your return on investment? Our video marketing strategy creates a guided path for your video project to achieve your direct marketing goals. We use our expertise in video content and video deployment.

Our Video Marketing Strategy

Know Your Market

We get to know your company and analyze your goals to understand what makes you stand out, achieve your goals and increase sales. With this information, we define the triggers, barriers and opportunities for your ideal customer.

Create Your Strategy

We define the best approaches to targeting, tactics and messaging; recommendations on timing, budgets and resources; and specify the measurements used to track your results.

Analyze and Improve

Each month or quarter we'll optimize your strategy by measuring and analyzing results, testing different variables and continuously bettering your results.

Why Us?

Understand Audiences

Our team profiles and researches audiences to understand where, when, why, and how they want their content delivered.

Consider User Journey

We think about the way video fits into your wider marketing activity and its place in the customer journey.

Measure Success

Our team puts metrics and systems in place to measure the results, learn from our findings and improve our approach.

Blog

Protected: Why your business should invest in interview videos

By Carr / January 31, 2024

There is no excerpt because this is a protected post.

Black Film History

By Carr / February 1, 2023

February is Black History Month. Let us celebrate all the amazing people who have had such a great impact on the film industry. Recently within the last several years, there have been eye-opening movements to eliminate unjust treatment of Black, Asian, and Muslim Americans. These unjust practices have impacted every […]