There are millions of videos on the internet, how do you stand out from your competitors?
Or, how do you get people to engage? The content in your video is the main reason people will click your link. It depends on what your audience wants to watch. Creating a video content strategy will define what your target audience wants to watch based on market research and analytics. Your video will have stronger viewer engagement and longer watch times.
Our Video Content Strategy
Our video content strategy is based on "Hero, Hub, Hygiene." Google introduced this content strategy as a guideline to build up fan-sharing on Youtube. This motivates your targeted audience and creates enthusiasm around your content. A plan like this results in long-term loyalty.
HERO
Hero content builds up viewership and brand awareness. It can boost your corporate brand in the short term, resulting in many subscribers to your Youtube channel.
HUB
Hub content ensures visitors keep returning. It can be combined with useful content for a specific target audience. Good Hub content creates audience involvement.
HYGIENE
Hygiene content ensures good visibility in search engines. This creates a stable stream of new visitors who can link to hub content and creates insight into what is trending.
Blog
Protected: Why your business should invest in interview videos
There is no excerpt because this is a protected post.
Read More
Black Film History
February is Black History Month. Let us celebrate all the amazing people who have had such a great impact on the film industry. Recently within the last several years, there have been eye-opening movements to eliminate unjust treatment of Black, Asian, and Muslim Americans. These unjust practices have impacted every […]
Read More
Protected: Robert Burns Memorial
There is no excerpt because this is a protected post.
Read More