Video Campaign Strategy

Guarantee your video will engage your target audience.

There are millions of videos on the internet. How do you stand out to your audience? Your video needs to be something your audience actually wants to watch. By learning how your audience interacts and make decisions, we can create targeted campaigns that swiftly move people along the customer journey.

Our Video Campaign Strategy

Our video campaign strategy is based on your audience personas; what they like to watch and where. Then we target those audience personas on particular channels and distributions. This increases the likelihood your video will have a successful campaign. A plan like this results in strong viewership and engagement.

Audience Personas

We divide your audience into persona types based on their interests, engagements, communication preferences and interactions. Then, we create a targeted approach for each persona to enhance their journey.

Customer Journey

We create video content that leads your audience through their customer journey to the end result of purchase. We offer strategically placed videos at each stage of your sales funnel to strengthen it.

Distribution Strategy

We look at advertising, SEO, Youtube Optimization and distribution channels for the best circulation and engagement. This will help people find your video through keywords and content.

Why Us?

Understand Audiences

Our team profiles and researches audiences to understand where, when, why, and how they want their content delivered.

Consider User Journey

We think about the way video fits into your wider marketing activity and its place in the customer journey.

Measure Success

Our team puts metrics and systems in place to measure the results, learn from our findings and improve our approach.

Blog

Why your business should invest in interview videos

January 31, 2024

An interview is the most effective and efficient way to extract valuable information from subject experts. High profile Television Programs like 60 Minutes and Media Distribution Networks such as The Associated Press (AP), use the interview process to bring compelling stories for increased viewership and brand loyalty. Seeing is believing, […]

Black Film History

February 1, 2023

February is Black History Month. Let us celebrate all the amazing people who have had such a great impact on the film industry. Recently within the last several years, there have been eye-opening movements to eliminate unjust treatment of Black, Asian, and Muslim Americans. These unjust practices have impacted every […]