Video Content Strategy

There are millions of videos on the internet, how do you stand out from your competitors?

Or, how do you get people to engage? The content in your video is the main reason people will click your link. It depends on what your audience wants to watch. Creating a video content strategy will define what your target audience wants to watch based on market research and analytics. Your video will have stronger viewer engagement and longer watch times.

Our Video Content Strategy

Our video content strategy is based on "Hero, Hub, Hygiene." Google introduced this content strategy as a guideline to build up fan-sharing on Youtube. This motivates your targeted audience and creates enthusiasm around your content. A plan like this results in long-term loyalty.

HERO

Hero content builds up viewership and brand awareness. It can boost your corporate brand in the short term, resulting in many subscribers to your Youtube channel.

HUB

Hub content ensures visitors keep returning. It can be combined with useful content for a specific target audience. Good Hub content creates audience involvement.

HYGIENE

Hygiene content ensures good visibility in search engines. This creates a stable stream of new visitors who can link to hub content and creates insight into what is trending.

Why Us?

Understand Audiences

Our team profiles and researches audiences to understand where, when, why, and how they want their content delivered.

Consider User Journey

We think about the way video fits into your wider marketing activity and its place in the customer journey.

Measure Success

Our team puts metrics and systems in place to measure the results, learn from our findings and improve our approach.

Blog

Why your business should invest in interview videos

January 31, 2024

An interview is the most effective and efficient way to extract valuable information from subject experts. High profile Television Programs like 60 Minutes and Media Distribution Networks such as The Associated Press (AP), use the interview process to bring compelling stories for increased viewership and brand loyalty. Seeing is believing, […]

Black Film History

February 1, 2023

February is Black History Month. Let us celebrate all the amazing people who have had such a great impact on the film industry. Recently within the last several years, there have been eye-opening movements to eliminate unjust treatment of Black, Asian, and Muslim Americans. These unjust practices have impacted every […]