Most marketers are fearful their videos will not get a good return on investment. To increase the return on investment, most people will cut the cost on their video production. Seems smart, right? Why would you want to trust someone else when you could make the video yourself? Why hire a video production company?
The answer to this question is quite simple. The expertise a video production company has is invaluable and will save you time in the production process. In the long run, more time spent on a production equals more money spent. Going with a professional offers the following benefits:
- Experience and Knowledge
- A Second Pair of Eyes
- Video Project Management
- Strategic Storytelling
- High-Quality Professional Equipment
- Streamlined Video Services
90% of consumers use video as important deciding factors when purchasing a product.
Knowledge and Experience
A professional video company has writing, lighting and editing professionals that streamline the process of bringing your idea to reality. They are usually very flexible and can work with you to get the right video for your needs. Whether you need a thirty-second commercial or a product tutorial a professional video production company knows what to do.
A Second Pair of Eyes
When you hire a professional video company, you’re also getting a second pair of eyes to view your product in a fresh light. This can be helpful because it puts you on more equal footing with your customers. They are going to take the time to understand your brand in order to best convey it to customers and capitalize on current trends.
Project Management
A professional will find the most efficient way to produce your video. They have the experience and knowledge to create a strategy for an on time and on budget production. Productions can easily get off track. Professionals know what shots to cut and what techniques to create shortcuts all while keeping the end result in mind.
Strategic Storytelling
Who better knows how to produce a video with an end goal in mind than video producers and directors. A professional video production company will have the experienced crew to carry out all your marketing goals. A video strategy keeps all elements of the job on track with the end goal, to get your viewers to engage with you.
Professional Equipment
A professional video production company is going to have professional, high-quality equipment and expertise on how to use it. A seasoned production company will be able to light your subject in multiple different ways, visually convey the meaning of the narration and film every shot keeping in mind the video edit. Many different issues can come up during a video shoot. A professional videographer is going to know how to fix any unexpected problems or additions to a project. They will ensure their equipment is in good working order and will have backup supplies on-hand. Their knowledge and experience raps the production faster and allows more time to focus on your customers. They utilize the latest technology, equipment and filming techniques within budget.
Streamlined Video Services
While your video is in production, you have the ability to focus on your business. Time is money. In the long fun, a long production can ultimately cost you more. A video production company will be able to transcribe your video, edit it into a script and cut it all within a couple of days. Whereas, it might take you longer.
65% of your website visitors are more likely to choose your product or service based simply on the fact that you provided a high-quality video.
Studies show that leveraging years of experience and the latest equipment on behalf of your brand will increase your online visibility and sales while at the same time enhancing customer satisfaction. The majority of customers who come to your website and notice a high-quality video will be more likely to go with your product over your competitor’s. In the end, a professionally made video frees up your time to focus on what makes your company great.
For more information about video production visit our video production page.